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Escape Room Branding

Escape Room Branding in 8 Simple Steps

Read about escape room branding and the 8 steps involved in building a brand in our guest post on HowToStartAnLLC.com. When you hear the word “brand,” what comes to mind? Most people think logos, packaging, signage, and advertisements — and while those things certainly make up a brand, they’re not the end-all-be-all. Brand, in essence, is …

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Escape Room Industry

The State of the Escape Room Industry: 2018

Read about the state of the escape room industry and get a unique perspective from one escape room owner in our guest post on HowToStartAnLLC.com. What, exactly, is the state of the industry, considering that escape games are relatively new but rapidly expanding? (Statistics collected mid-2017 revealed 2,800 games in the world — today there …

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Is Groupon Good for the Escape Room Industry

Is Groupon Good for the Escape Room Industry: A Closer Look

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Although the Industry does not suffer from a lack of visibility, individual locations may, and often do. For the developing businesses, there are basically four marketing avenues: the culture (word of mouth), pass-by trade (passing by your sign, billboards, cab side pasteboards), print media (free and paid distributions), and social media. The Escape Room culture …

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escape room locks

Lock It Down: All About Mechanical Escape Room Locks

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DISCLAIMER: When installing mechanical locks in your escape room, be sure to follow all safety instructions and protocols. In addition, always know your local fire & building code laws with regards to using mechanical locks in a doorway or exit, among other things. For questions and clarifications, contact your local building authority. If you are …

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Franchising An Escape Room

Franchising An Escape Room: The Sexy Stuff

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Economic research proves that customers trust big brands and prefer companies with multiple locations over independent operators. From the entrepreneur’s perspective, franchising can seem to be a heavily regulated industry. However, when you make an arrangement with a franchisor, you gain an experienced and financially dependable partner. Running a sustainable escape room is not only about …

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