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How To Market VR Games At Your Escape Room Business

(Last Updated On: December 27, 2019)

Once you implement Vr in your real-life escape center, you may think that’s it. Now you should see traction just because of the fact there is VR in your center now. But VR is not a magic button. In fact, it’s a common thing to have lower results for a VR game than for a real-life one. At the same time, VR escape centers do 50 sessions weekly.

So how to market VR games in your escape room center to benefit?

Do what you did well and follow the following advice.

How To Market VR Games

Promote the experiences, not technology

It’s hard to imagine that you would advertise a magnet lock or NFC card while you’re marketing your real-life escape games. So why should you advertise virtual reality instead of a story?

VR itself is not a selling point right now, because it’s too few people already tried it.

So what is so special about the experience? Is it about flying in zero gravity (like in Cosmos by Avatarico)? Or is it about hanging out with the Cheshire cat in the Wonderland?

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What is on the image?

Placing a stock photo with a person wearing a VR headset is not a good idea. There is no eye contact with this person. And this image tells nothing about the experience.

Screenshot from the game isn’t appropriate too. Because one who never tried VR will rather think that it’s a videogame. People need to try it to understand what it is.

So get back to images that worked before. Do you use atmospheric pictures of the place your guest will visit? What is it? The Wonderland? An abandoned space station? Or do you prefer costumed characters? Or do you use cartoonish pictures drawn by an artist? Or minimalistic logos?

Do the same with your VR room.

Did you provide the text description?

Usually, you describe your real-life escape room with catchy phrases appealing to the sensations of the player, the story or the main goal. It could be intriguing or simply putting. Anyway, don’t describe it as ‘the first VR escape in the city’ and don’t describe how it works in detail.

Tell the story as you always do.

Should you use a separate VR section on your website?

Well, this one is a tricky question. Since VR isn’t a selling point, there is no sense to make a separate section because you’ll just lose bookings there. So you’ll need to work with expectations.

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Do you work with expectations?

Some people will go from the ad describing the particular game. Some people will go for VR. But most of them will search for real-life escape games on your website. Of course, it’s not obvious for them that it’s not a physical one.

Add a note about VR after the game description.

Once you got a booking, make a confirmation call and explain the nature of the game.

And brief players before the session.

Conclusion

If your VR provider like Avatarico has a real-life escape background, feel free to ask advice. Ask your provider to share the experience of its partners.

About The Author

Anton ZaitsevAnton Zaitsev, Avatarico CEO, AR / VR developer. His company was the first to develop a VR escape game for location-based entertainment. He has been dealing with VR technology for more than 6 years. He likes to share his experience in that sphere providing some useful tips for VR business success. He is always ready to help with any questions related to VR technology. You can contact him at [email protected].

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